If your website was built more than three years ago, chances are it is quietly costing you customers. Here are the warning signs we see most often during audits:
1. It loads slowly
More than half of mobile visitors abandon a page that takes over three seconds to load. Heavy images and old plugins are the usual culprits.
2. It looks broken on phones
With most traffic now mobile, a non-responsive layout pushes buyers straight to competitors.
3. Leads are drying up
Traffic may be fine but enquiries falling usually means confusing calls-to-action or dated trust signals.